Be using: a intensive distribution b selective distribution c exclusive distribution d extensive distribution e limited distribution producers may use exclusive distribution to help control prices and the service offered in a channel. Selective distribution often moves to intensive as the market grows exclusive distribution means selling through only one intermediary in a particular geographic area. Identify the purpose of the marketing p lan describe the part marketing tactics play in the marketing plan name the five marketing strategies that make up the marketing mix marketing mix: the 7p's of marketing . The three levels of distribution intensity are intensive, selective and exclusive intensive distribution intensive distribution (also called mass distribution) is where a company supplies their. Chapter 7: place and development of channel systems main points what functions performed by marketing specialists to overcome discrepancies b/w p.
-as you move from intensive to exclusive, you give up exposure in return for some other advantage-including but not limited to lower cost term selective distribution. Exclusive distribution selective distribution define intensive distribution the best channel system should achieve ideal market exposure. Level of market exposure intensive selling through all responsible and suitable wholesalers and retailers who will stock and/or sell the product selective selling through only those middlemen who will give the product special attention exclusive selling through only one middleman in a particular geographic region. The best channel system should achieve ideal market exposure intensive selective = number of outlets market exposure strategies intensive selective exclusive 14 limiting market exposure retailer retailer retailer horizontal arrangements are illegal retailer retailer producer vertical arrangements may be legal wholesaler.
Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution then select an example of a product or service for each level of distribution intensity. Ideal exposure may be intensive, selective or exclusive intensive distribution is selling a product through all responsible and suitable wholesalers or retailers who will stock and sell the product. You just clipped your first slide clipping is a handy way to collect important slides you want to go back to later now customize the name of a clipboard to store your clips. To develop a marketing strategy profile for an existing product or service brand or one for hypothetical product you propose (essentially write a marketing plan for it) research paper a critical analysis of the impacts imposed by the operations of a large international company on a destination(s) and an evaluation of the existing strategy.
The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called _____ distribution a exclusive b intensive. Market exposure is the degree to which a portfolio invests in a particular stock or market sector how it works (example): an investment portfolio is made up of several types of assets (for example, stocks , bonds , real estate , commodities, etc) consistent with the financial goals of the account holder. Big m strategic marketing long term, firm level commitment invest in marketing to enhance organisational strategy focuses on external forces and drives businesses strategy little m tactical marketing focus on. Intensive selective and exclusive market exposure decide to what extent they want to distribute the product and in what market segment they wan to place it packaging has the duel function of protecting the product and also of advertising the product, thus it is of great importance to use the right type of packaging. Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution channel : different options for moving their products to the consumers and businesses who want to buy them.
Selective distribution covers the broad and wide area of the market exposure between intensive and exclusive distribution moreover, in the selective distribution selling is. Firms can opt for intensive, selective, and exclusive strategies intensive distribution focuses on delivering a firm's goods to as many storefronts as possible and maximizing the amount of sales to pursue scale economies. Intensive selective exclusive despite rapidity, the final decision depends on the nature of the product and the target market integrated and blended structures are facilitated by rapid changes in technology which give the firm direct access to the.
Understand the differences between intensive, selective, and exclusive distribution intensive distribution selective distribution exclusive distribution &ndash a free powerpoint ppt presentation (displayed as a flash slide show) on powershowcom - id: 15f0a1-yjg1y. Levels of market exposure: intensive-sell anywhere customers will buy it selective-limit distribution to where the product sells best exclusive-sell through an exclusive/limited number of wholesalers in each geographic region. Luxury goods stocks historically have shown strong growth, trading at a premium valuation to the market the key concern is the sustainability of their growth, and the key question for the bigger brands like louis.
Marketing exposure is put into action after a marketing strategy has been implemented in the marketing world, exposure is a number within a portfolio in the consumer world, exposure is a company's campaign or brand that is trying to market specific products to help service the consumer. Basic marketing - chapter 11 handout 11-4 intensive selective the best channel system should achieve ideal market exposure = number of exclusive outlets. The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called selective distribution.
Levels of market exposure include: intensive, exclusive and selective what is the reason or strategy behind each discuss a product or service and its level of exposure. The differences between intensive selective and exclusive market exposure decide to what extent they want to distribute the product and in what market segment they wan to place it packaging has the duel function of protecting the product and also of advertising the product, thus it is of great importance to use the right type of packaging. Marketing strategy planning process marketing strategy planning for place (exhibit 11-1) ch 12: distribution customer service & logistics chapter 11 place and.